What I do

At Kibsons we distribute fresh, healthy food directly from market-to-door for thousands of UAE residents. I’ve been at Kibsons for over 10 years, seeing the company go from strength to strength.

My milestone moment

Launching the e commerce platform in the ‘fresh produce wholesale’ industry is part of strategic innovation and a milestone moment for me. I am pleased to make a real difference to the community by making basic fresh produce available directly at affordable prices to anyone, anywhere, anytime in the UAE. What has helped me prepare for this incredible project is my background as a fellow member of the Association of Chartered Certified Accounts (UK) and a MBA Graduate from the London Business School. Moreover, my experience at KPMG, Barclays Global Investor and later at GE as a Six Sigma Black Belt, have also been instrumental in driving Kibsons forward.

Up next

I am continuing to expand the world of operations and trading, overseeing all finance and operations for Kibsons and a team of 500 across the business and over 2,000 daily orders. It’s a great challenge.