Although Ayah Al Bittar only launched her label in October 2015, the young Saudi product and furniture designer has found tremendous success in the time that has followed, so much so that she rebranded at the start of this year “to elevate my design house to the next level.”

Of her designs, Ayah says, “I have a strong belief in merging tradition with modernity to create dialogue and social conversation and trigger social change through design. I [succeeded] by reinventing our heritage and by addressing our culture in a modern perspective, marketing Islam and the Arab world in a positive manner.”

Over the years, “private clients, GCC royals, VIPs and embassies” have purchased her innovative designs and it’s clear that Ayah is wholeheartedly passionate about her work. “Setting up my own business has been, and continues to be, a unpredictable journey, but I am very proud and love what I do.”