“Modest fashion goes mainstream” was the Islamic Fashion and Design Council’s motto for this inaugural sartorial must-see…

With Muslim shoppers predicted to spend an incredible US$484 billion on clothes by 2019, it’s no wonder that brands around the world are starting to cater to their modest customers.

From Dolce & Gabbana launching a hijab line to a rise in online shopping sites dedicated to Muslim-friendly fashion, modest pieces are becoming more and more readily available.

And they’re also gaining more time on runways around the world, as one recent fashion week proved… thanks to a little help from a Dubai-based group.

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Torino Fashion Week, which took place in Italy’s Turin last week, welcomed for the very first time a dedicated segment for modest fashion.

In partnership with the Islamic Fashion & Design Council, which has its HQ in the UAE, more than 30 designers from across the world showed off their Muslim-friendly collections.

Among them was Dubai-based label Bambah, along with London-born Aab, the UAE’s Amal Al Raisi and Pakistan’s Natasha Kamal.

“Islamic fashion has become a crucial segment in the global fashion industry,” the IFDC said before the fashion week kicked off.

“From instant headwear, silk scarves, fancy gloves, flowing couture gowns, to ethnic shoes and exquisite abayas, dresses, and professional suits, IFDC designers will feature clothing collections ranging from casual every-day wear to the most red-carpet worthy pieces.”

And the council wasn’t wrong, with catwalks awash with rich fabrics, sleek silhouette and awe-inspiring embellishments over three days.

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Here, we’ve rounded up some of the best looks on show… enjoy!

Ilham A Ismail

Bulbulia Threads

#TorinoFashionWeek #ModestFashionGoesMainstream #ifdcinitaly #bulbuliathreadsinitaly

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Ella Brizadly


A bouquet of flowers on the catwalk in #torinofashionweek ✨ #bambahmodest 💜💐 #bambah

A post shared by Bambah Boutique (@bambahboutique) on


Dian Pelangi

The look. #DPxWardahForTFW @torino_fashion_week @ifdc_org @vogueitalia

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Mays Mode

Sneak peek of @maysmode catwalk today ! #modestfashion #modestfashiongoesmainstream #tfw #torinofashionweek #ifdcattfw #ifdcinitaly

A post shared by Islamic Fashion Design Council (@ifdc_org) on

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Images: Bambah/Instagram