In honour of its vast Middle Eastern fans, Dolce & Gabbana have launched a gorgeous hijab and abaya collection.
A preview of the stunning collection was proudly leaked on Instagram by designer Stefano Gabbana, who used the hashtag #dgabaya. Each post proved a huge hit with nearly 5,000 likes each.
The modest collection is set to be a big hit for the brand’s Muslim fans, finally offering something that is contemporary yet still reserved.
What is also important is that the luxe abayas and hijabs, which come in sheer georgette and satin weave charmeuse fabrics, still bear the signature Dolce & Gabbana hallmarks – some of the garments boast jewel-encrusted lemons, giant daisies and the iconic lace trim. Related Story: Dolce & Gabbana Launch Capsule Collection On Net-A-Porter The look book images also sees the items paired with the Italian luxury brand’s accessories including cocktail jewellery, oversized sunnies and patterned bag – it doesn’t get more stylish than this.
#dgabaya ❤️❤️❤️❤️❤️ A photo posted by stefanogabbana (@stefanogabbana) on
The collection is a very smart move for the Italian friends and business partners, who could see their profits sky rocket as a result. According to Thomson Reuters, Muslim shoppers spent US$266 billion on clothing and footwear in 2013 and, according to forutune.com, they are expected to spend US$484 billion by 2019.
The line also represents a much-need shift in fashion industry trends. In the past few years, designers have become more aware of their audience and their biggest buyers. With Muslim shoppers proving to have the money to spend big, many brands including DKNY, Oscar de la Renta, Tommy Hilfiger, Mango, and Monique Lhuillier have produced one-off Ramadan collections.
Could this mean the catwalks of 2016 are going to be more modest? We like to think so.