Driving force

Photography: Greg Adamski

Styling: Jade Chilton

Fashion Editor: Natalie Westernoff

Hair and make-up: Ania Poniatwoska

Styling assistant: Arwa Hamed

As the saying goes, dress for the job you want, not the job you have, and the same could be said for what you drive. In a world where first impressions count, your vehicle of choice can be a dynamic extension of your personality. Especially in business, where your wheels can make a statement — to customers, to investors, and even your employees.

Porsche 718 Boxster dubai emirates woman magazine

A modern-day working woman can have a little fun with her driving character by choosing a car that reflects her seriousness, assertiveness or confidence. So, as 2020 rolls on, it might be time to invest in yourself, your image, and your future with a car that reflects your drive (pun intended).

Porsche’s 718 Boxster is as high performance as they come, so perfect for a woman who enjoys taking her power from the boardroom to the roads, combined with the thrill of driving a perennially stylish sports car.

Porsche 718 Boxster dubai emirates woman magazine

Once the bastion of ultimate masculinity, Porsche’s popularity with female customers has been steadily growing for years as more and more women take the wheel when it comes to purchasing power in the automotive industry. It’s a well-researched fact that women care about a car’s performance as much as how it looks. This is why Porsche’s 718 Boxster, with its sleek design and increased power, is the perfect choice for the modern female powerbroker.

The Boxster made its debut around twenty years ago and became an instant classic amongst Porsche lovers and sports car aficionados. The latest generation change is a two-seat convertible, which features even more power and greater fuel efficiency.

Porsche 718 Boxster dubai emirates woman magazine

The Porsche 718 Boxster can go from zero to 100 km/h in 4.7 seconds, guaranteed to take you wherever you want as quickly and safely as possible. Not only that, but its low, wide and sleek design gives it an ultra-stylish aesthetic appearance.

Its special features, such as Porsche’s Communication Management (PCM) system with its high-quality console, are perfect for optimising business on-the-go.

Porsche 718 Boxster dubai emirates woman magazine

To get your hands on one of the German manufacturer’s 718 Boxster cars, visit one of the official Porsche centres in the UAE. Prices start from Dhs246,800

Grab your copy of Emirates Woman January issue now

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Images: Emirates Woman