Introducing the latest buzz in beauty: From the viral Milk Makeup jelly tint to the extra shine Huda Beauty Faux Filter lip gloss, the makeup landscape is never short of new and exciting launches.

Crafting a simple-yet-stunning look is an art form, and keeping up with all the latest launches is not for the faint hearted. To help you decide what to pick and what to toss, we’ve curated a list off all the new beauty viral products that are worth your money.

Whether you’re a beginner looking to build your basic beauty kit, or a seasoned beauty aficionado trying to expand your vanity, we’ve listed below all the products you need.

Starting from the latest SurrealSkin Awakening concealer by Makeup by Mari, to the Clinique makeup removal mousse that will complete your routine.

13 new beauty launches you need to add to your cart:

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Images: Supplied & Feature image: Instagram @hungvanngo