Kylie Jenner is no longer the highest-paid Instagram influencer in the world.
The makeup mogul has been knocked off the top spot by Dwyane ‘The Rock’ Johnson and now ranks behind in second place.
Social media growth company Hopper HQ began publishing its Instagram Rich List in 2017, and since then the 22-year-old has commanded the top spot until now.
“Following the unceremonious stripping of her billionaire status by Forbes, Kylie Jenner has been dethroned after two years on top,” the company said in a blog post on their website.
According to Hopper HQ’s estimations, The Rock – who has over 190 million followers on the social media platform – now brings in over $1 million (Dhs3.67 million) per sponsored post on Instagram.
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Meanwhile, Kylie, 22, who has 185 million followers, commands $986,000 per sponsored post.
While Kylie’s ranking has dropped, the social media growth company also highlighted that this year there had been “a drop in fees for influencers on Instagram, even among the highest earners,” for the first time “as marketers and brands have reduced influencer budgets due to the impact of the coronavirus pandemic.”
As far as the rest of the top 10 highest paid influencers on the platform was Cristiano Ronaldo, Kim Kardashian, Ariana Grande, Selena Gomez, Beyonce, Justin Bieber, Taylor Swift and Neymar da Silva Santos Junior.
Just recently, Kylie was stripped of her billionaire title by American business magazine Forbes.
In an explosive article titled ‘Inside Kylie Jenner’s web of lies’, the outlet claimed Jenner’s makeup empire is “significantly smaller, and less profitable, than the family has spent years leading the cosmetics industry and media outlets, including Forbes, to believe”.
“Forbes now thinks that Kylie Jenner, even after pocketing an estimated $340 million after taxes from the sale, is not a billionaire,” the article also stated.
However, in response to the accusatory article, the makeup mogul hit back stating Forbes’ claims were based on “inaccurate statements and unproven assumptions”.
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Feature Image: Kylie Jenner Instagram
