Sell-out makeup brand – tick. Sell-out shapewear brand – tick. Hit reality television show – tick. On her way to becoming a fully qualified lawyer – tick. Is there much more Kim Kardashian West has time for? Well, apparently so.


According to a new report by People magazine, the makeup mogul is exploring the realms of homeware and interiors – something that we can’t get enough of here at EW.

Kardashian has apparently filed trademarks for KKW Home, which includes a long list of household items.

The magazine reports the trademark that was filed states that the new venture by Kardashian will feature “gifts, general consumer merchandise, bath and shower products and accessories, bedroom furnishings and accessories, and home furnishing and accessories”.

It’s certainly a smart market the 39-year-old could be tapping into, given that most of us have been spending more time at home than usual due to the pandemic meaning everyone’s been perfecting their ideal home space.
If the reality star’s recent mask launch is anything to go by, we’ve got our bets on KKW Home being an immediate hit.

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Feature Image: Kim Kardashian Instagram