More in the making

Over the weekend, Kim Kardashian West unveiled a collection of Seamless Face Masks under her shapewear brand SKIMS.

Available in five colour ways, the non-medical masks were designed to be breathable, soft, and comfortable for all-day wear. Clearly they immediately connected with shoppers as all of the masks were snapped up less than 24 hours.

 

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“Unfortunately SKIMS Face Masks have sold out today, but we are working with our local partner in Los Angeles to produce more as quickly as possible,” the brand wrote on Instagram.

“The next batch will be available next week — please join the waitlist to receive more details coming soon, and we thank you for your support.”

kim kardashian blonde hair skims face masks

To support COVID-19 efforts, the reality TV star announced on her Instagram story that 10,000 of the face masks will been donated to causes such as Baby2Baby, Good+ Foundation, LA Food Bank and the National Domestic Workers Alliance.

She also showcased her return to bleach blonde hair during a KKW Beauty tutorial. She posted a series of stories that took her fans through a lighter lip look as well as her mascara.

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Images: Instagram