One of our favourite homegrown UAE brands has officially received the Kardashian stamp of approval.

Kourtney Kardashian founded her own wellness and lifestyle website back in 2019, Poosh, and the hub recently labelled UAE athleisure brand, L’Couture, as one of their favourites for gifting this season.

In its gift guide, Poosh recommended the popular set, the L’Couture Untamed Black Crocodile Bra and Leggings, from the UAE brand as a great gift for Christmas.

The luxe activewear label was founded by Dubai-based Lyndsay Doran in 2019, and aimed to fill a gap within the space.

“There was no quality feminine fashionable activewear available regionally,” Lyndsay previously told Emirates Woman. “I was determined to be the first in the market.”

With plans to eventually open a UK office and warehouse, the brand has customers from around the world including in Europe and the US.

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