In recent times, beauty products have taken the world of social media by storm. With viral products making its mark on the internet and in many homes, it’s time to see what’s trending.

A new study has revealed the world’s most popular iconic beauty products and brands – with the world’s most popular beauty product being The Ordinary’s Niacinamide. Spa booking website SpaSeekers.com analysed Google data to find the products and brands over 100 countries around the world are searching for the most.

You would have most definitely come across these beauty products stocked on people’s vanity closet. Ranking as the world’s most popular beauty product is The Ordinary Niacinamide, which is the top product for 63 countries, including Italy, Canada and Mexico.

Swipe through the guide to see what follows on the chart as per ranking of the seventh best product to the first.

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Images: Supplied & Feature Image: Instagram @haileybieber