Co-founder of clean beauty brand REFY, Jenna Meek shares her AM to PM beauty routine.

Talk us through your morning routine.

I like to get up early and have a little time before my daughter wakes up! I love listening to podcasts and getting my body moving by walking outside so I try to get out each morning, often with my daughter, to get inspired! In terms of beauty routine, I keep it super simple and make sure my skin is hydrated and I am wearing an amazing SPF every day.

How does your evening routine differ?

The evening is usually when I get most of my ideas so I know it is cliche but I spend a lot of time getting those down in the evening. In terms of skincare I will double cleanse and go for a more nourishing moisturiser. I am a fan of anything quick and simple yet effective.

What are your go-to skincare products?

For me the REFY face primer as it is a 3-in-1 product with amazing skincare ingredients and benefits. I use it every day even on no makeup days and the roller applicator is amazing for de-puffing and just feels like really indulgent self-care when you’re applying it!

Are you a fan of masks?

I do love the benefits of a mask, especially for hydration, but I don’t indulge in them often. I just really love having a simplified routine that is quick, easy and effective!

How would you describe your approach to makeup?

I love makeup but my relationship with it has really evolved over the years. Now I am really focused on a simple routine with minimal products that give me an elevated finish. Again it’s a cliche but my entire makeup bag is just REFY products. We’ve always worked to fill gaps in the market and to only bring out products that really meet the needs of our customer, and I feel like over the last three years we’ve successfully managed to innovate in every beauty category and create the products that were missing!

What can always be found in your makeup bag?

The REFY Brow Tint, Mascara and our Lip Blush are my makeup bag essentials!

Which fragrances are your current signatures?

I am a big fan of BYREDO fragrances, I have a few as I really think their scent profiles are fantastic! I’ve started using Gypsy Water more frequently lately, it’s such a gorgeous scent.

How do you select your evening fragrance?

Based on my mood really! I think fragrance is almost like an extra accessory so you can tailor it based on the look or feeling you’re going for!

Talk us through your hair routine.

I have always applied the same ethos I have to makeup to haircare, making it simple for everyone. I also founded the haircare brand SHRINE, which launched the world-first Drop It during the pandemic so you could get a salon finish at home. I used to bleach my hair a lot so I focus on hydration and my holy grail is the SHRINE conditioner!

What is the most unusual item in your makeup bag?

Probably some of the REFY samples that are yet to be launched! Some have been highly requested but others are so unique and innovative I can’t wait for everyone to try them!

The Hero Buys

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