In a shocking turn of events leading up to Balmain’s highly anticipated Paris Fashion Week show later this month, a major setback has occurred as a delivery truck carrying over 50 pieces from the upcoming collection was the target of a daring theft.

Designer Olivier Rousteing took to his Instagram account, to share the unfortunate news with his dedicated fanbase. Rousteing’s Instagram post unveiled the distressing incident with a heartfelt message.

He began by recounting his excitement as he woke up that morning, ready to embark on the final fittings for his eagerly awaited show scheduled for September 27, set against the iconic backdrop of the Eiffel Tower.

However, his joy was swiftly replaced by shock and dismay as he revealed the grim reality – a staggering 50 Balmain pieces had been stolen in a brazen hijacking of the delivery truck. Despite the loss, he expressed immense relief that the driver was unharmed.


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A post shared by OLIVIER R. (@olivier_rousteing)

The determined designer made it clear that the show would go on, undeterred by this unexpected setback. He assured his followers that the Balmain team was tirelessly working to recreate the missing pieces, emphasizing the incredible dedication and effort that had gone into the collection’s creation. Rousteing vowed to put in extra hours, days, and nights, and rallied his suppliers to do the same, all in the name of ensuring that the show would proceed as planned.

In the face of adversity, Rousteing delivered a message of resilience and solidarity, acknowledging the challenges of the world we live in today. He expressed his deep appreciation for the countless workers, suppliers, and his dedicated team, pledging not to give up despite the trying circumstances.

The fashion industry rallied behind the Balmain designer in a show of support. Among those offering their encouraging words was designer Simon Porte Jacquemus, model Elsa Hosk and Dubai-based content creator Karen Wazen.

As the fashion world eagerly anticipates Balmain’s Paris Fashion Week show, the incident serves as a stark reminder of the challenges faced by the industry, but also of the resilience and determination that define its most prominent figures.

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Images:  Feature Image: @olivier_rousteing