Last month, Dubai-based entrepreneur Karen Wazen was unveiled as the new global ambassador for Roberto Cavalli and now her first campaign with the brand has officially launched.
To celebrate the content creator’s new partnership with Roberto Cavalli, a spectacular launch party took place in Dubai showcasing the house’s brand new fragrance campaign with Karen.
Speaking at the event, which Emirates Woman attended, Karen made an emotional speech about her hopes to be an inspiration to Arab women all over the globe.
“It’s not every day that you see a Middle Eastern woman representing on an international scale with a legacy brand like Roberto Cavalli,” she said.
@emirateswoman The incredible @karenwazen is the new global face of Roberto Cavalli and she’s here to empower Arab women around the world. ✨ #emirateswoman #dubai ♬ original sound – Emirates Woman
Noting that Middle Eastern women are underrepresented, she shared her pride in being “part of the change” with this new campaign with Roberto Cavalli.
Tearing up, she continued: “This collaboration is proof as well, you know, I’m not an actress, I’m not a model, I’m not a singer, I’m just a girl who built her name and her business on the basis of authenticity, love and passion.”
Karen stars in Roberto Cavalli’s brand new campaign which highlights the iconic fragrance pillars of the House of Cavalli – Signature, Uomo, and Paradiso.
The new fragrance campaign for the House of Cavalli will launch in February.
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