Dubai Fashion Week Is All Set To Make A Return To The City
The curtains closed on the bi-annual style event in 2011.
But now, more than five years after it ended, Dubai Fashion Week is set to make its return to the city.
The sartorially-savvy display will kick off in March 2017, and will be held every March and October henceforth.
The event, which originally launched in 2006, will showcase the seasonal collections of the region’s established and up-and-coming designers, and is scheduled to run after the international fashion weeks of Paris, London, New York and Milan.
HH Sheikha Hend Al Qassemi, Emirati author, magazine editor and House of Hend designer, is the driving force behind the revamped DFW, and says she approached investors to bring the event back to life.
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“I wanted to revive the pioneering industry event by breathing a fresh and international approach into it,” she told The National.
“We have tapped into designers who have already had an established, emotional connection with Dubai Fashion Week in the past… We are currently targeting local and international designers, buyers, VIPs, celebrities and media.”
Dubai Fashion Week will join events Fashion Forward and Arab Fashion Week on the style calendar, but Al Qassemi says there’ll be no clashes.
“There is room in the market for everyone, but we will be occupying a different space,” she said. “Dubai exudes luxury, and we will execute Dubai Fashion Week at the highest level.”
DFW will be held at Dubai’s Palazzo Versace and its shows and presentations will be invite-only (but don’t worry, we’ll update you with what we can).