Namshi’s Branching Into The High-End With Its New Launch

Namshi’s Branching Into The High-End With Its New Launch

Here’s your handy guide to the e-tailer’s new premium section…

Namshi’s always been a bit of a go-to when our wardrobe needs a pick-me-up but pay day’s a little further away than we’d like.

And while the online shopping site still has its stalwarts like New Look, Aldo and Mango, it’s branching into new territory.

Shortly after launching its beauty offering, the e-tailer has lifted the lid on its new Premium selection of brands.

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This week Namshi welcomed a handful niche fashion labels with a higher price point, including Kendall & Kylie, Finders Keepers and AQ/AQ, which have added to existing designer names such as DKNY and Missoni.

Everything’s housed in a new section on the homepage, with pieces cherry-picked for their “luxe design and cutting-edge editorial”, the site says.

“We saw the opportunity to provide access to contemporary sought-after global brands that are not so readily accessible in the Middle East yet, satisfying our customers’ desire for more unique fashion brands,” said Megan Biebuyck, Namshi’s vice-president of marketing.

“We’re thrilled to be bringing these brands to our customer providing a bridge between fast fashion and luxury.”

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Here’s a little breakdown of the site’s brand-new brands (plus our top pick from each label)…

Wildfox

wildfox

This decade-old, LA-based brand is your go-to for slogan tees, beach-ready pieces, and the kind of loungewear you’d be proud to wear outside the house. We’ve got our eyes on this tee (Dhs275), complete with our “when in Dubai” motto.

The Jetset Diaries

The Jetset Diaries

In need of a flowy, uber-feminine maxi (like this floral number, Dhs750)? This US brand – which cites style icons Talitha Getty, Kate Moss and Charlotte Casiraghi as its inspiration – will see you right.

Kendall & Kylie

Kendall & Kylie

Yep, the clue’s in the name – this is the clothing line that comes courtesy of the Jenner siblings. Expect minimalist colour palettes, contemporary silhouettes, and plenty of streetwear. We’re digging this oversized shirt dress (Dhs615), which would look just as good slung over a swimsuit as it would under a silk slip dress or cashmere jumper.

Asilio

Asilio

This Australian brand comes up trumps for light and airy dresses that’ll see you through the entire wedding season (like this frothy grey number, Dhs1,150).

Beatrice B

Beatrice B

This Italian label’s collection is big on the prints and the graphics – such as this swishy skirt (Dhs1,380) – if your wardrobe is crying out for a dose of fun.

Aniye By

Aniye By

Say hello to our new black-tie stalwart (Dhs950).

AQ/AQ

AQ/AQ

This London label rules supreme when it comes to pared-back, directional silhouettes and muted colours, like this navy asymmetric top (Dhs425).

The 8th Sign

The 8th Sign

This British label has a wealth of ice-cream-hued cocktail dresses, but we’re crushing on this striped jumpsuit (Dhs675) for our next brunch.

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Images: Supplied, Namshi.com

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   March 16, 2017