The Dubai-based beauty mogul is starting a fund to lend money and advice to other aspiring entrepreneurs.

She launched her eponymous brand back in 2013 with her sisters and husband, offering a range of false eyelashes.

And five years later, boasting more than 23 million Instagram followers and a diverse makeup line available across the world, Huda Kattan wants to help other entrepreneurs get a foot on the ladder.

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The humble Dubai-based businesswoman has revealed she’s starting a fund to get businesses off the ground, as well as dedicating her time to mentoring entrepreneurs.

Kattan’s latest endeavour has been enabled by a recent minority investment from a private equity firm that’s also backed Smashbox and It Cosmetics.


@shophudabeauty lashes in Farah

A post shared by Huda Kattan (@hudabeauty) on

Women’s Wear Daily reports that the deal with TSG Consumer Partners will help Kattan expand her product lines, as well as her retail presence and where her products are available.

Huda Beauty is available both through its own website and in Sephora stores across the UAE, but Kattan is now focused on increasing her brand’s presence in the US.

“There’s so much more we want to do right now,” Kattan she told WWD. “We have so much more to do for Huda Beauty — we’re not in a lot of places, we’ve only hit 40 Sephora doors in the US and our productivity is really high.”

Kattan most recently revealed that the deal will also allow her start her own fund and give back to her fellow entrepreneurs.

“I am also grateful that this new partnership enables me to start something I am excited about – the creation of HB Investments, a fund that will facilitate new beauty and wellness businesses,” the Hollywood-trained makeup artist said, according to BusinessWire.

Do we look like sisters? monakattan @nourgiselle @alyakattan Who looks like who?

A post shared by Huda Kattan (@hudabeauty) on

“Our program will be called Huda Beauty Angels and we will lend seed money, mentoring and advice to aspiring entrepreneurs, because we know that, without a plan, money does not guarantee a successful business.”

Kattan is already renowned for giving back to the beauty community, regularly promoting other budding artists’ work on her social media channels (and huge kudos for that, not all MUAs do the same).

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We’ll be keenly watching to see what emerging brands get the backing of Huda Beauty.

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Images: Huda Beauty/Instagram