Whoever thought a video of a guy slicing up a steak would strike such a chord? (PS Vegans, look away now).

The UK has Nigella, the US has Anthony Bourdain, and the UAE? Well, we have Nusret Gökçe.

The Turkish chef, who’s behind Nusr-Et in Jumeirah’s Four Seasons Hotel, has found himself the current star of the internet thanks to his hypnotising Instagram feed.

A video of the restaurant owner sensually slicing up a steak outside his Dubai eatery has gone well and truly viral, receiving 3.3 million views in just a matter of days – along with news articles across the world dedicated to the short clip.

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So why all the fuss? Well, you can’t deny that he sprinkles salt with a lot more sass than your average chef.

Ottoman steak 🔪

A video posted by nusr_et (@nusr_et) on

Hence the origins behind the nickname just given to him by his legion of fans – Salt Bae.

Gökçe, who splits his time between Dubai and Istanbul, is the brains behind the popular steakhouse chain Nusr-Et, which also has branches in Turkey.

The snazzy pony-tailed chef also just opened up a burger joint – dubbed Nusr-Et Burger – in Dubai’s Riverland.

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Masaj müzik Sevgi

A video posted by nusr_et (@nusr_et) on

Gökçe – who seems to love wearing sunnies in the kitchen even while handling the sharpest of knives (that’s how much of a pro he is) – has now become the subject of hundreds of memes and Tweets spreading across the Worldwide Web.

Trust us when we say these are just the tip of the iceberg.

Even Bruno Mars shared an image of the chef this week:

Salt Bae is also just as stylish outside of the kitchen, with a penchant for embroidered scarves, Johnny-Depp-esque stubble, and white suits.


A photo posted by nusr_et (@nusr_et) on

But the social media star hasn’t always been so successful – he told Turkish news site Aksam back in 2013 that had to drop out of school due to financial difficulties.

He later honed his trade as a butcher’s apprentice (with a stint in Argentina) before opening his first restaurant.

Well, it might have been a long, hard slog to the top, but he’s definitely getting the appreciation he deserves right now.

It might be months away, but we’re already plotting our Halloween 2017 #SaltBae costumes…

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Image: Nusret Gökçe/Instagram