Fashion conglomerate Kering will stop hiring models under 18.

Owner of some of the biggest fashion houses including Gucci, Alexander McQueen and Saint Laurent has pledged to stop hiring models under the age of 18.

 

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Implementing the new policy from Fall 2020 season, Kering hopes to change the industry as many girls enter the modelling world aged 16 or younger. Chief executive François Henri-Pinault said in a statement:

“We believe that we have a responsibility to put forward the best possible practices in the luxury sector, and we hope to create a movement that will encourage others to follow suit.”

 

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This decision is a follow up to the steps taken in 2017 when both Kering and LVMH signed a charter agreeing to stop hiring models who were under the age of 16. Many iconic models such as Naomi Campbell and Kate Moss started out in the industry when they were 16. Kaia Gerber also began her career at 16.

“The physiological and psychological maturity of models aged over 18 seems more appropriate to the rhythm and demands that are involved in this profession,” adds Marie-Claire Daveu, Kering’s chief sustainability officer.

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