Her Highness Sheikha Mahra bint Mohammed bin Rashid Al Maktoum is continuing her mission to support the local talent Dubai has to offer.

In her latest public appearance, the daughter of His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the UAE and Ruler of Dubai, attended the Address Exhibition held at Zabeel Ladies Club.

There Her Highness met with a plethora of local Dubai entrepreneurs, many in the fashion and beauty space.


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Her Highness shared a series of photos and a video of her visit to the exhibition where she is seen learning about various local businesses visiting different booths at the event, from jewellery to food to makeup to clothes.

One such entrepreneur Sheikha Mahra met with was Mona Tajarb, the founder of Dubai-based beauty brand, Blink. The beauty label has become hugely popular in particular for its eyeliner and false eyelashes.


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As of late, Sheikha Mahra has been doing her utmost to champion local talent from this region.

Back in January, Her Highness attended the Icons Exhibition – an event held multiple times a year showcasing local designers and talent and is run by Emirati designer and creative Roudha Al Shamsi – at the Palazzo Versace Hotel in Dubai.

At this event, Her Highness met with the founder of Dubai-based jewellery brand TOKTAM, Toktam Shekarriz.

Clearly hugely impressed by her designs, a few days after the exhibition, Sheikha Mahra shared a photo of herself wearing one of TOKTAM’s hero pieces.

Sheikha Mahra

Sharing a photo to her Instagram story, Her Highness was seen wearing an intricately designed statement ring, tagging TOKTAM on Instagram.

Resharing the post, the brand revealed the ring Sheikha Mahra was wearing was the Mosque ring – an 18-karat ring representing the central dome of the Sheikh Zayed Mosque in Abu Dhabi.

With so many budding entrepreneurs and talented creatives, it’s incredible to see Her Highness continuing to support these ventures.

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Images & Media: Sheikha Mahra Instagram