Saturdays are meant for long lie-ins, so while you’re enjoying some much needed PJ time, be inspired by the best Instagram accounts from the region’s style savvy.

Behold the UAE-based fashion, beauty and lifestyle brands launching, gaining fame and capturing our attention via the power of Instagram.




Don one of these luxe, customised straw hats for hitting the beach, lounging poolside, or taking a hike. From Dhs250.

Read: Hijabi Instagrammers You Should Be Following


ROK By Dima is your one-stop shop for all things contemporary; be that a beach cover-up, an embellished piece, or just chic everyday separates.

Read: Five Models To Follow During Fashion Weeks


Beach babes rejoice; this swimwear brand is taking seaside fashion to the next level. Swim in style this summer with their pretty collection of colourful bikinis and swimsuits.

Read: Stylish Mums On Instagram


Beau and Eve is a new cruelty-free, natural, organic skincare brand whose products are made in Dubai. Say hello to clear, glowing skin with a clean conscience.

Read: Five Most Popular Instagram Accounts



OK, so technically not fashion or beauty brand, but lounging by the pool has never been more fun or stylish thanks to Needles and Notion’s ultra-bold floats. From flamingoes to unicorns, doughnuts, pineapples, and pizzas – you name it, they have it. And there’s free shipping within the UAE. Win-win.

Read: How To Be Insta-Famous



A good brunch can be hard to find. And come to think of it, so can a good ladies’ night, happy hour or beach deal. Enter Lucid DXB, whose Instagram has drawn our attention to the free app of the same name. Nights out will never be the same.

Read: What Your Social Media Posts Say About You


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Too tired to drive? The Driver offers a personal, on-demand driver to chauffeur you around in your own car. #onlyinDubai

Read: 10 Alternative Hen Party Ideas In Dubai



Party planning just got a lot more fun thanks to exciting new event supplies from Party Camel. Their bubblegum-coloured tassel bunting and unicorn cupcake kits makes us wish it was our birthday every day.

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Words: Olivia Phillips and Carmel Gill