Ethical style.
In the world of fashion, couture appears to be one of the more sustainable practices with all of the pieces handmade to order.
It is in this realm that the Saudi designer Sadeem Alshehail chose to channel her creativity. Paying close attention to detail, the pieces are elegant and sophisticated and are regularly inspired by Saudi folklore, architecture as well as silver-screen sirens and historical heroines.
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It also promotes ethical practices, collaborating with companies that share the same principles. SADEEM’s fabrics are non-toxic and are sourced from companies in Japan and Italy that employ sustainable practices.
She launched her brand in 2016 after studying fashion design at Marymount University in Arlington, Virginia, after which she spent three years as a luxury brand buyer for Harvey Nichols in Riyadh. She then went on to complete her Masters’ Degree in Design Management from Pratt Institute in New York and now works across New York, Dubai, and her own studio in Riyadh.
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Alshehail doesn’t follow trends, instead she focuses on timeless silhouettes resulting in chic garments that are ideal for those who prefer understated elegance. Her latest collection ABWAAB is inspired by the modernisation and progression in Saudi Arabia.
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