Is there a mountain Raha Moharrak can’t climb?
We’re on the record as huge fans of Saudi mountaineer Moharrak – she was our Woman of the Year in 2016 – and now she’s added another feather to her cap.
The 31-year-old has just signed with Swiss watch company Tag Heuer as a brand ambassador, joining model Bella Hadid as the first women to front the brand. We’re so thrilled to see Arab women getting the kind of recognition they deserve.
Nicolas Pic, the company’s Middle East brand manager, said it was a great honour to have Moharrak on board.
“Raha is an incredible achiever and sees no limit to break rules and push boundaries,” he said. “We see an amazing potential with Raha for what she represents toward the Millennials of the Middle-East. Raha is an incredible achiever and sees no limit to break rules and push boundaries.”
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He’s right to point out that Moharrak is pretty incredible. On top of scaling seven of the world’s highest mountains, she’s involved in work to get more of her countrywomen moving.
“I’m really trying to change this mentality that sports is just for boys, sports is just football and medals and winning,” she told CNNMoney in May. “It’s not that. Which parent would not want their child to grow up healthy?”
Change is coming in Saudi Arabia, with the recent announcement that women will be allowed to drive, and the opening of women’s parks and gyms. Women like Moharrak are leading the charge, and we love her attitude.
“To a determined heart nothing is impossible, even for a Saudi woman to touch the sky,” she said on Instagram in August. Her work ethic and dedication is inspiring.
“I’m a desert-born Arab woman; almost everything was difficult! From training to gear preparations, societal pressures, and even visa applications, it was all challenge,” she told Emirates Woman last year.
“But it was worth the heartache.”
We can’t wait to see what she does next.
Image: Supplied