It’s that time of the year again when sleigh bells ring and the streets of London transform into a picturesque winter wonderland.
To celebrate the most wonderful time of the year, Dior this season pays tribute to its long-standing 70-year relationship with Harrods through a magical Christmas takeover.
With a spectacular showcase of ‘The Wonderful World of Dior’, this prestigious department store will highlight the end-of-year festivities through a Parisian lens.
Adding to the famed Brompton Road’s address for the first time ever, the façade will be adorned with a monumental installation of the compass rose, a key symbol of this year’s 2022 brand campaign and a memorable emblem of the house’s founding courtier. The Dior gold star, Bar jacket and Medallion chair will proudly be displayed at Harrods to tell an inciteful story.
The décor will feature gingerbread, caramel and multiple delights showcasing a plethora of elements from fashion, perfume, jewellery, beauty, and hardware in a spectacular new light.
Through an ethereal display, the French house will shower guests with enchanting treats and give visitors access to two exclusive pop-ups to experience a fascinating journey through the store. With exclusive creations by the House of Harrods and a Dior micro-village, as a homage to Monsieur Dior’s love of food.
Set to take place from November 10, 2022, until January 3, 2023, this one-of-a-kind setting will add to the store’s enchanting atmosphere this Christmas.
For more information visit dior.com
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Images & Feature Image: Supplied, Photography by Daniel Benson & James Robjant