The rise of shapewear can be attributed to several factors, but body positivity and inclusivity are at the forefront of it.
People are looking for solutions that cater to a wide range of body shapes and sizes. Shapewear has evolved to offer options for various body types, contributing to its popularity.
Plus, modern shapewear utilises innovative materials and fabric technology to offer comfortable, breathable, and effective shaping solutions. These advancements have made shapewear more appealing to consumers who seek both functionality and comfort.
Throughout her career on camera and red carpets, Kim Kardashian faced a persistent challenge in finding undergarments that matched her skin tone. Unfortunately, most brands offered limited shades, leaving her with a predicament before high-profile events. Desperate to find a solution, she resorted to DIY methods, such as using tea bags and coffee to dye her shapewear darker in the bathtub.
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In an effort to address this issue and provide more inclusive shapewear options, Kim Kardashian joined forces with the formidable business duo Jens and Emma Grede. Together, they launched Skims in late 2019. Since then, the brand has skyrocketed in value, becoming a dominant force in the market.
According to The New York Times’ report on 19 July, Skims can now be valued at a remarkable evaluation of USD 4 billion, despite its unglamorous origin.
Ever faced a predicament of not knowing which shapewear to style with which dress? We’ve got you covered. Scroll below to refer to our informative guide that will help you pair your looks better.
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Images: Net-A-Porter, Instagram @skims