In a sea of shiny products, these are the standout buys you need to add to your cart.

As one of the world’s fastest-growing beauty markets, it’s a proven fact that we love, love, love cosmetics here in the sandpit. But when it comes to searching for the best concealer, or the lippie of the season, we’re faced with way too many products to choose from.

Recommendations from girlfriends are always a good place to start and these days you can also turn to social media to find out what’s #trending among the insta-crowds, but the ultimate indication as to what’s good sits within the numbers.

We quizzed beauty giant Sephora to get the scoop on their best online sellers in the UAE thus far this year – and the numbers don’t lie.

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Here, we spill the top 10 that you, dear beauty lovers, have been adding to your virtual cart with your perfectly polished digits. After all, if a product stands out among thousands of others you’ve got to sit up and take note, right?

One thing’s for certain, you love a good lippie. Kiss kiss!

1. Huda Beauty Liquid Matte Lipstick in Girlfriend, Dhs100

Sitting proudly at the top of the best-sellers list is this liquid matte lipstick from Dubai-based beauty queen Huda Kattan’s incredibly popular Nude Love Collection. The long-lasting formula sits comfortably on lips – minus the overly drying effect that often comes hand-in-hand with matte lip colours. Add to cart immediately before it sells out. Again.

2. Sephora Collection Cream Lip Stain in Pink Tea, Dhs75

The next best buy comes in the form of a lip stain from the beauty retailer’s own line. Paint the creamy formula onto your pout and watch it transform into a highly pigmented stain that’ll last through your morning latte and beyond.

3. Anastasia Beverly Hills Modern Renaissance Eye Shadow Palette, Dhs205


No beauty kit is complete without an eye shadow palette packed with neutral tones and ‘pop’ hues to create day-to-night looks with one set of shades. The palette makeup-lovers have been clicking the most? This little number from cult beauty brand Anastasia Beverly Hills.

4. Nars Radiant Creamy Concealer in Caramel, Dhs159

When a quick episode of your favourite show turns into staying up till 2am, a concealer that promises to cover dark circles and pesky blemishes is a must. Fake eight hours’ shut-eye with this buildable formula that layers perfectly for the desired coverage. The non-comedogenic botanical blend hydrates skin and is free from alcohol and fragrance – so it won’t irritate sensitive complexions.

5. Anastasia Beverly Hills Nicole Guerriero Glow Kit, Dhs240

Illuminators and highlights were a beauty bag trend that very quickly turned into a beauty bag staple. These days, it’s hard to find a lady who doesn’t have at least one glow-inducing product in her beauty arsenal. Coming in at number five is this gorgeous kit featuring six powder highlighters created in collaboration with YouTuber Nicole Guerriero.

6. Lime Crime Matte Velvetines Lipstick in Polly, Dhs95

When a lip colour requires a waterproof makeup remover to wipe it off at the end of the day, you know it’s a keeper. Beauty brand Lime Crime’s bestseller is at the top of many a wish list and it’s also certified vegan and cruelty-free, which is a big bonus in our bunny rabbit-loving eyes.

7. Sephora Collection Second Skin Fiber Rose Face Mask, Dhs20

Known for its brightening and hydrating properties, it’s no wonder this nifty face mask infused with natural rose extract is a sell-out time and time again. At just Dhs20 a pop, it pays to keep a stash on standby when you need a cheap pick-me-up with great results.

8. Anastastia Beverly Hills Liquid Lipstick in Dolce Off, Dhs105

We sure are a region of lipstick lovers. Coming in at number eight is yet another Anastasia Beverly Hills product. This blogger-approved fave is often snapped on social media. The matte formula (we’re sensing a trend here) delivers an intense hit of colour that won’t transfer onto your teacup – just the thing for all of those #selfies.

9. Tarte Tarteist PRO Amazonian Clay Palette, Dhs260

Palettes are the way forward, we’re telling you! Sixteen long-wearing matte eye shadows infused with Amazonian clay for super smooth blending, and four iridescent lustre shades create this makeup artist-approved palette.

10. Dyson Supersonic Hair Dryer, Dhs1,499

Last but by no means least is the best hair dryer in the UAE (according to Sephora’s sales). A hair dryer that promises to help prevent heat damage, adds incredible shine and is quieter than its competitors gets a big thumbs up from us.

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Images: Sephora