Video footage reveals the chaos as fans packed into the mall to see the beauty star.

Beauty blogger Huda Kattan was forced to cancel an appearance at The Dubai Mall on Monday night over safety concerns.

Thousands of fans waited outside Sephora to see the star, who was due to appear at 7pm to launch her new highlighter palette. The first 40 people in line had been promised Dhs6,500 worth of Huda Beauty products.

The line-up for the meet and greet was scheduled to begin at 5pm, but crowds were already gathering around the store at least five hours before the event.

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Kattan updated fans on the situation via her social media accounts, eventually confirming that despite the efforts of her team, the event had been cancelled.

“I can’t stop crying,” the blogger told fans via her Instagram story.

In one video, fans can be seen screaming and fighting, with security staff using whistles in an attempt to keep the crowds under control.

“This event was cancelled because of my safety, but more importantly, everyone else’s safety as well,” Kattan said.

“I think when people are shoving and pushing… some people don’t do well in crowds.”

Kattan, who boasts more than 19 million Instagram followers, was recently named the third-most powerful beauty star in the world in Forbes’ first-ever compilation of influencers.

The Dubai-based blogger launched her makeup line, Huda Beauty, in 2013.

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Image: @hudabeauty/Instagram