M7, established by Qatar Museums under the leadership of HE Sheikh Al-Mayassa bin Hamad bin Khalifa Al Thani, launches it’s second capsule collection featuring a new wave of Qatar-based creative talents from its retail incubation programme, The Collective.

Aimed at nurturing Qatar’s next generation of designers, M7 serves to create a space, provide opportunities and dedicated mentorship by industry leaders to The Collective designers to be able to thrive locally and internationally.

For Season 2, The Collective debuts a capsule collection, stocked exclusively in Printemps Doha, the largest luxury department store in the Middle East. Spanning across multiple categories such abayas, ready-to-wear, footwear, and kids wear from Tagreed Omer, Noof Almulla’s LIN, Alanoud Al-Hedfa’s DRIZZLE, Maryam Almalki, F.J Design and Ninth, to name a few, this collection offers a glimpse of Qatar’s flourishing creative and fashion scene.

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