Chapter two of the Gucci and The North Face partnership is now available. The collaboration explores self-discovery and self-expression, two attributes that both brands value.
Gucci Creative Director, Alessandro Michele created a cross-category collection for both men and women.
The ready-to-wear product selection includes soft accessories such as hats, luggage, backpacks, handbags, slipper mules, hiking boots and an array of padded jackets which are sure to have customers ready to face the outdoors.
The campaign shot by French twins, Jalan and Jibril Durimel was set in Iceland. The vast landscapes combined with the striking designs showcase the collection for what it is; an adventurous, colourful exploration of two brands that push boundaries.
A collaboration wouldn’t be complete without a joint logo, the GG monogram also features heavily alongside The North Face’s logo.
The collection includes reimagined styles from The North Face archives, iconic ’90s and ’70s designs are designed to feature the latest technologies from the brand.
There is a minimalist approach with a focus on function; oversized pieces that are practical and comfortable. Each product is simplistic in design but maximalist in colours and patterns.
It’s apparent throughout that the partnership embodies both brands’ sustainability efforts. The use of regenerated materials; fishing nets and carpets, decrease environmental footprint along with the down insulation in the clothing being certified by the Down Standard Control Union.
The collection will be available online on gucci.com, in Gucci pop-up stores and a selection of products will be available in The North Face stores in New York, Beijing, Shangai and Tokyo.
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