Discover rising Middle Eastern fashion designers and labels bringing in a new kind of energy in the industry.
From sculptural tailoring to slow-crafted cool, these 12 new vanguards in fashion have mainstream potential.
Scroll through the gallery below to discover:
MURIA
Muria, an Omani brand launched in 2024 by visionary sisters Fatma and Maryam Al Barram, is redefining fine jewellery through a distinctly modern, regionally rooted lens. Their pieces fuse organic shapes with precision, resulting in forms that feel both ancient yet modern and refined. @muriajewellery
AMAL AL MULLA
Amal Al Mulla’s pieces are soft-spoken but sharp – think airy fabrics, lived-in hues, and silhouettes that exhale. With an ethereal yet grounded approach rooted in storytelling and slow fashion, the Bahraini label crafts effortless designs with elevated ease. @amalalmullaofficial
NOMA
NOMA, the Kuwaiti label crafting pieces that are tailored to perfection. Their designs are richly textured, unapologetically bold, and exude contemporary elegance. From avant-garde cuts to sharp tailoring, every piece tells a story. @noma.kw
NOUR ABDUL
Nour Abdul is all about sculptural femininity rooted in contemporary tailoring and fluid forms — think flowing lines, statement cuts, and a quiet drama that lingers. Founded by Kuwaiti native, Nour Abdul Husain, there’s a romantic sensibility threaded through her consciously crafted designs, but it’s one with an edge. @noma.kw
PURPURA
With exaggerated tailoring and experimental energy, Purpura is rewriting the Kuwaiti fashion playbook with a sharp, contemporary lens. The brand crafts bold, structured pieces with unexpected layering that delivers a heavy dose of style personality. @noma.kw
MONERA AL MUDHAF
Clean lines, high-impact energy. Monera Al Mudhaf designs like an architect with a penchant for soft power. With a vision rooted in architectural minimalism, sculptural silhouettes and quiet luxury, Monera Al Mudhaf distills the essence of Kuwaiti sophistication into every collection. @moneraalmudhaf
YASMIN MANSOUR
Yasmin Mansour crafts couture with a cinematic flair. With her signature mix of structure and softness, she’s mastered the art of high drama without the fuss. Based in Qatar and established in 2020, she brings a bold romanticism to the regional fashion scene. @yasminmansourofficial
MARPHOLIO
Maximalist cuts, bold textures, and a rebellious spirit make this brand pure visual candy. Marpholio is what happens when experimental design meets fearless self-expression. Founded by Maryam AlBoainain, Marpholio’s designs feature oversized silhouettes and clashing textures, with a maximalist and boundary- pushing aesthetic, dripping in visual attitude – anything but subtle. @marpholio
NORA AL SHAIKH
Global polish with Saudi soul, Nora Al Shaikh delivers pieces that reference the Kingdom’s diverse regions, craft traditions, and art forms blended with global cues in a refreshingly modern way. Launched in 2012, her tailoring is crisp yet fluid, detailing on point yet refined, and her vision quietly disruptive. Her SS25 collection, Abwab (a historic district located in the heart of Jeddah), takes references from the traditional architecture and motifs on its winding streets onto her signature long and lean silhouettes. @noraalshaikh_official
APOA
APOA’s – which stands for “A Piece of Art” – bold graphic language and directional silhouettes stands at the forefront of Saudi fashion. Born in 2023 in the heart of Riyadh, Saudi Arabia, APOA features a cool, collected artistic chaos to their aesthetic injected in every accessory piece. @apoaofficial
SAMAR NASRALDIN
Samar Nasraldin is quietly becoming one of Saudi’s most compelling creative voices. Her aesthetic, which she calls Avant-Saudi, reimagines classic Saudi garments through innovative cutting, unexpected materials, and contemporary artistry. The results are sculptural creations that look like fine art – stripped of excess but rich with intent. With an emphasis on construction and form, her work redefines elegance through restraint. @samarnasraldin
AMAIA HOUSE
A multidisciplinary concept rooted in the ritual of dressing, AMAIA HOUSE blends fashion, design, and culture into a single elevated narrative. Founded by two Saudi sisters, their minimalist and mindfully cool pieces channel a poetic sartorial sensibility. @amaia.house
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