This guide is for those who are looking to embrace a more conscious lifestyle, but don’t know where to begin.
Ahead of Earth Day, Emirates Woman puts the spotlight on eight aesthetically-pleasing brands with green ambitions that are leading the slow fashion and clean-beauty movement.
From low-impact styles to feel-good formulas, scroll through to discover sustainable brands that are actively (and quietly) doing their part.
Aya Muse
Literally translating to “beautiful inspiration” Aya Muse is designed in the heart of Los Angeles and manufactured in Georgia and China in ethical small factories that are single-use plastic-free.
Crafted from the finest recycled fabrics, Aya Muse designs elevated everyday essentials that are slightly cooler than your average normcore attires.
Image: Instagram/@ayamuse
Dear Frances
Handmade in Italy using age-old techniques, Dear Frances takes on a sustainable approach in crafting classics for modern women. The brand focuses on craftsmanship and features minimal styles with sleek textures, refined details and architectural silhouettes that are both strong and elegant.
This celebrity-approved brand has been worn by the likes of Hailey Bieber, Kendall Jenner, Kaia Gerber, Bella Hadid, Zoe Kravitz, Margot Robbie and more.
Image: Instagram/@dear_frances
Fyne Jewellery
Fyne’s latest collection, East Meets West, harmoniously blends Arabic-inspired designs with minimal European sensibilities. The 10-piece collection is made with 18k gold and lab-grown diamonds that are lightweight and feminine, yet strikingly brilliant.
“While Fyne continues to evolve, sustainability remains at the core of everything we do. The East Meets West collection contributes to our mission of creating high-quality, long-lasting jewellery that benefits communities, the environment, and the women who wear it,” shares Aya Ahmad, Founder of Fyne.
Image: Instagram/@fynejewellery
Helsa
Founded on 2022 in collaboration with popular retailer Revolve Group by Swedish model and “it” girl Elsa Hosk — Helsa is a clothing line based on codes of simplicity, comfort and minimalism.
Infused with Scandinavian heritage and crafted with sustainability in mind, Helsa offers eclectic off-duty staples inspired by Hosk’s own wardrobe.
Image: Instagram/@helsastudio
Jade Swim
From manufacturing down to packaging, Jade Swim puts sustainability practices in front and centre of the business.
Crafted from responsibly-sourced, recycled and regenerated sustainable fabrics — the California-based brand offers classic designs that are timeless and less reactive to fast-fashion fleeting trends.
Image: Instagram/@jadeswim
La Bouche Rouge
Meaning “red lips” in French, La Bouche Rouge is leading beauty revolution and paving the way for a new beauty ritual. Known for its aesthetically-pleasing vegan leather packaging and color-rich refillable lipsticks, the environmentally-responsible brand beautifully combines luxury, sustainability and French craftsmanship.
Image: Instagram/@laboucherougeparis
Noble Panacea
Noble Panacea is a skincare luxury brand founded by Nobel laureate Sir Fraser Stoddart. The skincare luxury brand is infused with clean beauty formulas and features an exclusive groundbreaking OSMV technology, an encapsulation system crafted from organic materials that enhances your skin care’s efficacy.
This celebrity-approved line of vegan, performance-driven skin care offers a luxurious experience and unparalleled skin results, available to shop online at premium retailers Ounass.ae and Bloomingdales.ae
Image: Instagram/@noblepanacea
Rowse
Founded by Nuria Val, Rowse is a next-generation beauty brand made with beauty formulations fit for the planet-conscious consumer. Mindfully-produced with plant-based raw ingredients, Rowse offers a mindful and holistic approach to beauty.
Image: Instagram/@rowsebeauty
Live The Process
Live The Process presents elevated activewear pieces with wellness and mindfulness at the core. Thoughtfully designed and expertly crafted using high-quality materials, these pieces are built to last with every move and stretch.
Image: Instagram/@livetheprocess
