Shockingly, seven out of 10 women experience violence in their lifetime – a sobering, and terrifying, thought indeed.

However many organisations around the world are doing their best to bring this number down to zero, including charities right here in the UAE.

And to mark the UN’s International Day for the Elimination of Violence Against Women, a Dubai icon is getting a transformation.

International Day for the Elimination of Violence Against Women

The Burj Al Arab will be lit up in a vibrant orange on Friday November 25, as will The InterContinental Dubai Festival City.

(We’ve seen the Burj Khalifa change hue several times, but it’s definitely a rarity for the sail-shape, seven-star hotel).

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Why orange, you ask? Well, that’s the colour given to the campaign by the UN, who say it symbolises “a brighter future without violence”.

The local support has been spearheaded by the Dubai Foundation for Women and Children, who will launch a 16-day campaign on the day the Burj Al Arab glows tangerine.

Using the slogan “Build Yourself”, the DFWC will host a series of events designed to raise awareness about violence, abuse and exploitation of women and girls around the world.

There’ll be stalls, information, and performing arts at The Walk JBR between November 24 and 26 from 10am to 10pm, and the same from December 8 to 10 at The Kite Beach.


The DFWC’s campaign last year saw almost 5,000 people visit the non-profit shelter’s three-day interactive platform at The Walk JBR, and this year they’re asking everyone to don orange clothes and accessories to help spread the word.

If you or anyone you know needs help against violence, call the DFWC’s helpline on 800 111, text 5111, or visit

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Images: Supplied