With Villages near Madrid, Paris, Barcelona, London, Milan, Frankfurt, Munich, Dublin and Brussels, The Bicester Collection is a destination for memory-making this summer.

Bicester Village, London

Experience the serenity of shopping at the unique open-air Bicester Village just a short journey out of London by car or direct train. Nestled in the heart of the British countryside, Bicester Village offers 150 luxury fashion and lifestyle boutiques as well as chic restaurants that will provide the perfect pit stop to refuel for round two of shopping. This summer you can prepare your vacation wardrobe with outstanding new brand additions from Ganni and Palm Angels to Stone Island. A series of live music events across the summer will also bring the village experience to life, allowing everyone to enjoy whether you’re shopping alone, with friends or the whole family. If you’re looking to shop smarter, this is the ideal destination with brands up to 60% below retail, meaning you can invest in better pieces without changing your budget.

Fidenza Village, Milan

Recognized as a key capital in the fashion and design industry, Milan carries influence on a global scale. Fashion houses, localized shops, and the Galleria Vittorio Emanuele in the Piazza Duomo are the main attractionsof the Lombardy metropolis, besides a rich cultural heritage and incredible food scene. Fidenza Village, located less than an hour away, in the region known as Food Valley and Motor Valley, thus, allows guests to combine an extraordinary day of shopping with amazing cultural gastronomic weekends, discovering the
wonders of a unique territory.

Celebrating its 20th anniversary this year, Fidenza Village, Milan, welcomes guests to enjoy late-night shopping every Thursday, with an unparalleled blend of Italian and international brands, an extensive programme of live music performances and DJ sessions, exceptional summer menus and contemporary art, all under spectacular summer skies. The third edition of the Fidenza Village StreetArt Festival, curated by one of the most well-known names on the Italian street art scene, Luca Vollono – also known as Lucamaleonte – sees the participation of three new artists. Decorating the Village’s walls and boulevard, their work becomes part of an open-air street art exhibition, brought to life by a series of specially created audio guides. Telling the stories of the artists and their creative processes, the guides will be available on Spotify in Italian, English, Chinese
and Korean.

With its Summer Festival, Wertheim Village near the metropolitan city of Frankfurt celebrates the summer season from June to September – from countless food trucks, impressive
art installations, captivating music highlights to the latest fashion trends. With a cold Chandon Garden Spritz from the new Bollicine Champagne Bar or a refreshing lemon-flavoured ice cream, the taste of summer give guests a dolce vita experience in the heart of Germany.

Las Rozas Village, Madrid

The Villages in Spain are also preparing for an unforgettable summer. Located just 30 minutes from Madrid’s Salamanca district, Las Rozas Village becomes a destination for style seekers visiting the Spanish capital this summer. Boutiques of some of the world’s most celebrated brands rub shoulders with contemporary art thanks to the Village’s collaboration with UVNT Art Fair. Meanwhile, the Summer Terrace offers a unique viewpoint from which guests can take in sunset views of the La Sierra Mountains, best enjoyed with a drink or tapas in hand with great company for an unforgettable experience.

The Recap

The 11 Villages in The BicesterCollection invite guests to enjoy an unforgettable shopping experience this summer, complemented by fabulous food, eye-catching art, live music and exceptional seasonal surprises. Strategically located near to some of Europe’s most celebrated cities, The Bicester Collection invites guests to experience a unique summer escape featuring some of the world’s most desirable fashion and beauty brands, culinary proposals designed to delight palates and a curated programme of art and music. Sophisticate and surprising, there’s something new to discover with every visit to The Bicester Collection’s open-air Villages. Soak up the warm weather in the open-air boulevards and shop collections made for summer’s special moments, all with remarkable savings. Explore elegantly landscaped terraces – perfect for soaking up the sun, enjoyingelevated gastronomy, live music and intriguing art installations. The Collection offers a tranquil escape from city life; a destination for shopping and memory-making with loved ones.

The Rewards

You can also earn Skywards Miles when shopping for your favourite designer brands, dinning at the restaurants, pop‑ups and more throughout the Villages across Europe and China. Earn 1 Skywards Mile for every GBP 1, EUR 1 or RMB 10 spent. Simply present your Emirates Skywards digital membership card at the Welcome Centre or Guest Concierge along with your receipts to start earning Miles.

The Hero Brands

AllSaints, Aquazzura, Asics, Bally, Balmain, Bamford, Diesel, DKNY, Dunhill, Etro, Gina, Giuseppe Zanotti, Golden Goose, Linda Farrow, Lululemon, Manolo Blahnik, Missoni, New Balance, Rituals, Samsonite, Smythson, Wolford, Zadig and Voltaire, Zegna.

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Images: Supplied