Credit cards at the ready…

Saudi Arabia have launched an uber-luxury tourism destination with a focus on wellness, health living and meditation.

The project, called ‘Amaala’, found on the northwestern coast, has been dubbed the ‘Riveria of the Middle East’ as it hopes to become a magnet for international tourists.


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The development is set to host a number of cultural, artistic and sports facilities as well as retail areas. These will span hotels, private villas, galleries, ateliers, an arts academy, a yacht club and luxury boat cruises.

The project is the brainchild of Prince Mohammed, who has unveiled a number of reforms as part of the Kingdom’s Vision 2030 goals to boost tourism, create new job opportunities and attract foreign investment.

As the development is a natural extension of the Mediterrean Sea, Amaala will also be dedicated to promote ecological preservation, sustainability and cultural conservation.

Nicholas Naple, chief executive officer of the new development, expressed his excitement at the upcoming project. “Amaala represents a unique and transformational luxury experience,” he told Gulf News.

We can’t wait!

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