Rolls-Royce Motor Cars opens its new luxury showroom in the heart of Dubai.
The inauguration ceremony, graced by the presence of Rolls-Royce’s Chief Executive, Chris Brownridge, marks a significant milestone for the renowned marque.
This state-of-the-art showroom not only reaffirms Rolls-Royce’s commitment to providing unparalleled luxury experiences but also solidifies its position as a true House of Luxury. With a keen eye on appealing to a younger demographic of clients, the showroom’s visual language reflects sophistication and contemporary elegance.
Director of Rolls-Royce Motor Cars Dubai, Mamdouh Khairallah, expressed his excitement, stating, “Opening our doors here, in the epicentre of unparalleled luxury, is a privilege and a testament to the importance of Dubai to our great marque.”
The showroom’s interior design is meticulously crafted to offer clients an immersive Rolls-Royce experience. Boasting innovative digital technologies and lighting installations, the space exudes an inviting atmosphere where visitors can delve into the magical world of Rolls-Royce.
Regional Director Middle East & Africa, César Habib, emphasized the showroom’s role in inspiring greatness, stating, “Immersing our clients in the world of Rolls-Royce Motor Cars sits at the heart of everything that we do.”
At the heart of the showroom lies The Bespoke Commissioning Atelier, a haven for clients seeking personalized experiences. Here, clients can explore and select from a myriad of options to tailor their Rolls-Royce motor cars to their unique preferences and personalities.
To commemorate the occasion, the showroom featured four exquisite models, including Spectre, the marque’s first fully electric ultra-luxury Super Coupé, and Phantom ‘Year of the Dragon’, a bespoke masterpiece commissioned to celebrate the Chinese New Year.
The opening of the new showroom represents a testament to Rolls-Royce Motor Cars Dubai’s dedication to excellence and its unwavering commitment to delivering unparalleled luxury experiences to its esteemed clientele.
As the marque continues to push boundaries and inspire greatness, the new showroom stands as a beacon of sophistication, creativity, and craftsmanship in the heart of Dubai’s luxury landscape.
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Images: Supplied
