Emirates Man rounds up the latest fashion launches, hero buys, and new store openings to explore for the warmer days.

Bookmark this page and keep checking for new fashion launches, updates and must-buys from your favourite brands – international and homegrown – for a wardrobe refresh.

Scroll through to discover the latest and greatest fashion launches.


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Pusha T revealed as the newest Louis Vuitton House Ambassador

Terrence LeVarr Thornton, also known as Pusha T, is known for his razor sharp lyrical storytelling. An influential force in music for over two decades, Pusha T’s role as House Ambassador underscores Louis Vuitton’s vision of bringing together diverse cultural influences to build powerful storytelling within its storied menswear universe.

This news closely follows Pusha T’s front row attendance at the Men’s SS25 show in Paris, an invitation extended to him by his longtime friend and creative collaborator, Pharrell Williams, Men’s Creative Director at Louis Vuitton.

Dior launches capsule collection in selected stores worldwide in collaboration with Stone Island

The Dior x Stone Island capsule collection merges the essence and technicality of both houses with pieces that are a fusion of savoir-faire couture and utilitarian tailoring.

The two signature codes: cannage and the compass rose are showcased, representing the heritage and boldness emblematic of Dior men’s wardrobe creatively helmed by Kim Jones.

Available in Dior boutiques worldwide and online at dior.com from July 4, 2024.

Jacquemus officially unveils the latest Jacquemus + Nike collaboration: Air Max 1 ’86

Jacquemus officially unveiled its Air Max 1 collection, as part of the ongoing Jacquemus + Nike collaboration. This collaboration revisits the iconic Air Max in 3 colourways: red, white, and silver. While the release date is yet to be shared, all styles have been launched online for a retail price of US$180 which converts to Dhs661.

Les Benjamins drops new Anuar Khalifi collection

The new collection with the Moroccan artist pays homage to the diaspora and immigration by blending fashion and art.

Les Benjamins has unveiled its latest collection: Les Benjamins x Anuar Khalifi. The new capsule collection sees the Istanbul-based streetwear brand collaborate with Moroccan artist Anuar Khalifi to create a series of richly-detailed and vibrant pieces that pay homage to the diaspora and immigration by blending fashion and art.

The collaboration tells the tale of two immigrant kids raised in Europe, Les Benjamins founder and creative director; Bunyamin Aydin, raised between Neuss and Istanbul, and Anuar Khalifi, between Tangier and Barcelona. The capsule also highlights the two creators’ close personal friendship and mutual respect.

La DoubleJ x Orlebar Brown launches a 34-piece capsule collection for summer

After reconnecting at a mutual friend’s weekend party in the English countryside, La DoubleJ founder, J.J. Martin and Orlebar Brown founder, Adam Brown fused their collective brainpower to dream up a deluxe new spin on destination dressing. The result? A 34-piece high summer capsule collection that blends La DoubleJ’s hallmark design codes with British resort wear brand Orlebar Browns’s signature aesthetic. Designed to elevate your holiday wardrobe, the pieces are infused with the laid-back luxury evocative of adventures along the Med, the collection is intended to go from plane to poolside to post-swim aperitivo.

Available at select Orlebar Brown boutiques, pop-up shops in Taormina and Portfofino, and online at ladoublej.com and orlebarbrown.com

QASIMI launches SS25 collection at London Fashion Week

London-based fashion brand led by Sheikha Hoor Al Qasimi makes a notable return to fashion week in June.

Showcased at the Wapping Power Station, the Spring/Summer 2025 collection highlights Qasimi’s visual identity merged with artist Kambuj Olujimi. In this collaboration, Qasimi drew significant inspiration from the artist’s  “When Monuments Fall” series. Al Qasimi shares, “Our work with Olujimi allowed us to delve deep into these themes, aligning perfectly with Qasimi’s ethos of cultural dialogue and storytelling.”

Saudi 100 Brands makes a distinguished impact at Paris Fashion Week

Saudi 100 Brands hosted an exclusive fashion show at Palais de Tokyo in Paris attended by influential tastemakers as well as media and buyers worldwide.

The Saudi 100 Brands is a long-term strategic initiative of the Saudi Fashion Commission aimed at supporting generations of Saudi fashion brands and contributing to the development of a sustainable local fashion industry. The event showcased the Spring/Summer 2025 collections of eleven distinguished Saudi menswear labels: 1886, Awaken, HINDAMME, House of Cenmar, KML, Mazrood, Noble & Fresh, Not Boring , Noura Sulaiman, RBA New York, and Uscita. It also featured mini shows, visual art by Rex Chouk, and music by the renowned DJ duo DishDash, reflecting the vibrant culture of Saudi Arabia.

Giorgio Armani Eyewear x Calligrapher Diaa Allam

Giorgio Armani Eyewear collaborates with renowned Calligrapher Diaa Allam

Giorgio Armani Eyewear collaborates with renowned Arabic calligrapher Diaa Allam for a unique packaging showcasing a floral pattern inspired by the Arabic translation of the brand’s name symbolizing renewal and beauty. This limited edition packaging encases the brand’s iconic AR6156 model, a pair of round-frame metal sunglasses in matte black.

Available in-store at Yateem Optician boutiques

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Images: Supplied