Plastic fantastic.
Stylish fashion that’s good for the planet? Sounds like Ralph Lauren is onto something.
The iconic American brand launched a Polo shirt collection made from recycled plastic bottles and dyed using a waterless process – yes, we’re intrigued too.
Swapping out cotton for thread derived from plastic, around 12 plastic bottles were used to make on of the Earth Polo shirts. Ranging from white, green and blue hues, all the dying was done using an innovative waterless process.
“Ralph Lauren will commit to removing at least 170 million bottles from landfills and oceans, and will convert the use of all virgin poly-fiber to recycled poly-fiber by 2025. Plastic waste is a major issue threatening the environment—we want to be part of the solution and utilise an innovative approach to create something valuable,” said chief innovation officer, David Lauren, in a statement.
To make an even bigger impact, Ralph Lauren enlisted the help of organisation First Mile that recruited entrepreneurs in low-income communities to collect recyclable plastic bottles.
Setting an example in style.
Image: Supplied
