Last night was Pharrell Williams‘s debut for Louis Vuitton as creative director for its menswear department, which was announced early this year and has been met with celebrations and discussions.

Following the footsteps of Virgil Abloh, Louis Vuitton has placed a big bet on Pharrell, award-winning producer, and songwriter, to take the helm. A visionary and a global cultural icon known to break boundaries with the different worlds he explores, Pharrell Williams shares the french luxury brand’s values of innovation and pioneering spirit.

Here, Emirates Man lists 5 of the best highlights from the much-anticipated event, as seen from the screens of industry insiders.

The location


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The #LVMenSS24 show was set in the historic Post Neuf in Paris. The bridge was adorned with the iconic Damier motif, transforming into a beacon of the French luxury brand’s heritage.

The front row


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A-list royalties from the entertainment, fashion, and music industry all graced with their presence to gave support to Pharrell. From Jay-Z, Lebron James, Rihanna, A$AP Rocky, Zendaya, Kim Kardashian, and 30-year-old CEO of Tiffany & Co. Alexander Arnault, it’s more than enough names to create a new rap song.

The debut collection


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Pharrell kept it real and stayed true to the design codes and aesthetics he’s known for. For the SS24, he sent out NFT-inspired looks showcasing digitalized motifs, reinvigorating the emblem of the French Maison. There were also surprise stellar runway appearances from PushaT, A$AP Ferg, and Stefano Pilati.

The post-show performance


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For a grand finale, Jay-Z along with Pharrell ended the unforgettable night on a high note with a dynamic performances of “Frontin'” and “Onto The Next One”.

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Feature Image: Instagram @louisvuitton