Arab fashion is going global.

The Omani womenswear label Atelier Zuhra just showcased their latest collection during the London Fashion Week schedule, and it was dazzling.

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Focusing on gemstones and everything that sparkles, the collection was filled with decadent pieces that showcased the brand’s intricate approach to design with some high-fashion signatures often seen in their couture lines.

Atelier Zuhra lfw oman


The focus was on gem colours of ruby red, blue and yellow sapphire and emerald green. The gowns themselves were rich in detail – think feathers, embroidery, embellishment, tulle and organza.

The brand was established in 2015 in Dubai by Mouza Al Awfi as a destination for women who love glamour and style that transcends trends and generations – they also have a showroom in Muscat.

Atelier Zuhra lfw oman

Elegance is at the core and designer Rayan al Sulaimani, the daughter of Mouza Al Awfi, has a good eye for silhouettes and gowns.

Now this is how you do OTT dressing.

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Images: Getty