IN PARTNERSHIP: Nine West’s latest campaign focuses on accomplished women as it empowers them through its Ramadan collection.

Entitled ‘Shine On’, the global lifestyle brand is inspired by today’s woman, who adapts to the notion of driven sensibility while embracing a strong drive through her impactful fashion choices.

Nine West Campaign

This latest Ramadan collection highlights an array of chic footwear which consists of embellished slides, sandals, mules in pretty pastels, metallics, exotic snake and croc prints and bags which will elevate any outfit.

Blending seamlessly to flow with a varied set of silhouettes, these footwear pieces were brought to life to make a statement for women to add a hint of glamour to their overall appearance as they can still walk around in comfort all day while keeping in line with the trend-conscious.

Nine West Campaign

Featuring Soha Taha, one of the leading modest fashion content creators in the region, it highlights the ferocity of women to succeed as it sheds light on women who have come together with one common goal to mentor, lead, strive and dream. While amassing a large fan base of over one million followers, she pursues her passion for media, while displaying the elegant elements of modest fashion.

Defined by timelessness, the collection uses bright prismatic hues for women to create their perfect summer capsule edit as they’re inspired by a change to adapt accordingly in this diverse world as it continues to deliver on-trend iconic staples since its inception.

The Hero Buys

The Shine On Ramadan 2021 collection has been launched across all Nine West stores this month and can also be purchased online on

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Images: Supplied