Mindful purchase.
Adjusting our daily habits can make a huge difference to the impact we have on the planet, even if it’s a simple as placing a conscious online order.
Luxury e-commerce site Net-A-Porter is launching Net Sustain platform that will make it easier to identify brands and products that meet their specified sustainability criteria.
Launching with 26 brands and comprising 500 products, every item within NET SUSTAIN meets one or more of five key attributes ranging from considered materials and processes to reducing waste in their supply chain, taking into account human, animal and environmental welfare and aligning with internationally recognised best practices in the fashion and beauty industries.
Expect exclusive capsules from Stella McCartney, Mother of Pearl x BBC Earth and Maggie Marilyn, alongside seasonal and core styles from the likes of Ninety Percent, Fisch, Lem Lem, Peony, Veja, Hereu, Nannacay, and Chopard.
“We have always wanted to provide our customer with the best products and allow them to make informed choices when shopping on the site,” commented Elizabeth von der Goltz, Global Buying Director for Net-A-Porter. “Our sustainable edit provides our customers with the knowledge they need, understanding that they can trust that these brands have been carefully reviewed and meet our criteria for inclusion. Our aim is to give a voice to the brands that are truly making positive changes by providing them with a platform to highlight their best practice.”
The concept will expand with more brands and products over time, including the addition of beauty within the next year.
This new initiative is bound to ease some of that spontaneous purchase guilt.
Media: Supplied
