PETA-certified, vegan and cruelty-free.

Stranger Things star Millie Bobby Brown has just announced that she will be launching her very own beauty brand aimed at the Gen-Z.

Named Florence by Mills after her grandmother, it will feature a range of products that are PETA-certified, vegan and cruelty-free.

 

 

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“I’ve been in a makeup chair since I was 10, 11 years old, and I have really been introduced to all types of products. I wanted to come into the space because there was a gap in the market for young people,” she told WWD.

Collection includes Zero Chill Face Mist, eye gel pads and Like a Light highlighter, and will all be available to buy on the brands website.

Selena Gomez was the latest celebrity to announce her own beauty line, while Hailey Bieber, Ariana Grande, and Kendall Jenner are all currently working on their own products.

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