To celebrate its 25th anniversary (same birthday as me, I wish) BCBGMAXAZRIA is hosting Living The Bon Chic Life, a retrospective exhibition for one day only.
Marking a quarter of a century in fashion, the exhibit will take visitors on an exploratory journey throughout the 25-year history of BCBGMAXAZRIA. The exhibition will be open for one day only – tomorrow (November 19, from 10am to 6pm) – at Cuadro Fine Art Gallery, Dubai International Financial Centre.
The installation will begin with a detailed timeline looking at a collection of moments that have shaped the vision of the revolutionary brand, before offering an insider’s look into the “lifecycle of a dress” from design inception, to meticulous construction.
As well as showcasing a range of stunning dresses that have made BCBGMAXAZRIA a go-to brand for red carpet events, the exhibit will also reveal an inspirational collection of cutting-edge advertising campaigns produced over the years in partnership with esteemed creative visionaries including Patrick Demarchelier, Paolo Roversi and Camilla Akrans, and featuring timeless beauties such as Jessica Stam, Eva Herzigova and Charlize Theron.
BCBGMAXAZRIA also pays homage to memorable creations worn by Hollywood’s elite from Angelina Jolie, Rihanna and Halle Berry, to Alicia Keys, Carrie Underwood and Beyoncé. The showcase encapsulates the high-profile glamour with paparazzi flashes and velvet ropes helping set the scene.
“My husband Max launched this company with a single goal: to create a beautiful dress,” explained Lubov Azria, Chief Creative Officer, BCBGMAXAZRIA. “Since then, BCBGMAXAZRIA has evolved into a world renowned lifestyle brand with a signature aesthetic and visionary point of view. Today, we reflect with pride on the moments that brought us to this point. We are so very excited about the endless possibilities of tomorrow.”
Living The Bon Chic Life will be open to the public for one day only at Cuadro Fine Art Gallery, DIFC on November 19, from 10am-6pm.
BCBGMAXAZRIA boutique is located at The Dubai Mall.
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