LEGO Middle East is revving up excitement as they join forces with Porsche for the third edition of Icons of Porsche, a dynamic celebration of classic cars and Porsche culture.
Set against the dazzling backdrop of Dubai Design District on November 25th and 26th, this event promises to be a must-attend for sports car enthusiasts.
LEGO will be showcasing their automotive prowess with iconic models like the LEGO Porsche 963, LEGO Porsche 911, and the Formula E LEGO Porsche 99X Electric.
Attendees can unleash their creativity at the LEGO Dream Car Generator, an interactive installation where they can virtually assemble their very own LEGO Porsche 963 on a digital production line.
The event boasts life-size LEGO creations, including a stunning Icons of Porsche mosaic and a desert oasis featuring a LEGO camel and palm tree—an Instagrammable haven for enthusiasts. Ula Bieganska, Head of Marketing at LEGO MEA, expresses the joyous collaboration, stating, “LEGO Middle East and Porsche are both innovative brands painting the world in joyous hues.”
Car aficionados can feast their eyes on a lineup of real and LEGO cars, including the much-anticipated debut of the new Porsche Panamera and the electric Mission X hyper car concept. The Porsche Museum Heritage Truck will also take attendees on a journey through the brand’s rich history.
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With six experience zones themed on history, culture, performance, and design, Icons of Porsche anticipates hosting 15,000 fans over the two action-packed days. Beyond the cars, attendees can immerse themselves in live entertainment, captivating art installations, delectable food stands, and exclusive Porsche-themed merchandise.
Don’t miss your chance to be part of this celebration.
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Images: Supplied by LEGO
