By creating the perfect harmony between luxe e-commerce platforms and brick & mortar stores, this Georgian fashion brand is now being seen on the likes of regional superstars such as – Maya Diab.

Known for her edgy yet chic style, the Lebanese singer added an image on her social media last week, wearing Georgia-based brand LIYA‘s summer breeze jacket $487 (Dhs1,789) which complimented her entire look.

 

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Founded in 2017, the brand is primarily about functional everyday wear with an extraordinary flair by sticking to its clear mantra: “A strong belief in individuality and love for one’s individual presence is the driving force behind LIYA.”

As the brand has also created a strong online presence over a short period of time, e-commerce platforms including LuisaViaRoma and Farfetch have uncovered innovative pieces from the collection to help you spruce your wardrobe in an effortless manner.

 

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Founded by Liya Goglidze, her namesake brand has quickly received a seal of approval of many A-listers such as Karen Wazen, Olivia Culpo, Nathalie Fanj, Dana Hourani and many more.

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Images: Instagram, Liya.ge