Her debut makeup brand is just a click away.
If there is one person that represents accepting yourself and loving your imperfections it is singer and Oscar winner Lady Gaga.
Determined to make her debut beauty brand Haus Laboratories available to all with just one click of a button, the star will be launching the products exclusively through Amazon.
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It will officially drop this September and according to her interview with Business of Fashion it will include “multi-use colour items for cheeks, eyes and lips in six shade families and kits containing all three products priced at a relatively affordable $49 (approx Dhs 180).” It will focus on cosmetics and for now won’t include skincare or hair products.
The “Born This Way” singer announced the launch on Instagram posting a video of herself which starts with her saying: “The last thing the world needs is another beauty brand, but that’s too bad.”
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Through Haus Laboratories, Gaga wants to spread kindness, bravery and creativity and revealed in an Instagram how she struggled “to find a sense of both inner and outer beauty”.
“Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way,” she writes.
This is the first major cosmetics launch by Amazon and lucky for us, they have recently started operating in the Middle East. We suggest making room in your makeup bag.
Haus Laboratories will be available for pre-order on July 15 on Amazon and hauslabs.com.
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