Kylie Jenner recently announced she was expecting her second child. Now, the beauty mogul has unveiled her official foray into the kids’ space with her very own baby line – Kylie Baby.

To reveal the official launch of Kylie Baby, the entrepreneur shared a whimsical video to Instagram and YouTube where her daughter, Stormi, stars alongside her.

The mother-daughter duo are seen in a pink dreamland together which features a Ferris wheel, a roller coaster, copious amounts of cotton candy and giant Kylie Baby products.

Sharing the video with her 271 million followers on Instagram, Kylie revealed the video had been shot “almost a year ago”, adding her new brand is set to launch on September 28, 2021.


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A post shared by Kylie (@kyliejenner)

Upon the announcement of Kylie Baby, the 24-year-old confirmed she has developed “lean, safe, effective, and conscious baby care” products for the brand, all of which have been “tested and approved” by Stormi.

This latest launch is the fourth under the Kylie Jenner business umbrella having first launched Kylie Cosmetics in 2017, followed by Kylie Skin. More recently, the youngest Kardashian-Jenner launched Kylie Swim and now Kylie Baby.

Just a couple of weeks ago, Kylie confirmed she was expecting her second child with boyfriend Travis Scott with a rumoured due date of around January time.

It’s the second child for the couple, who started dating in 2017, after welcoming Stormi in February 2018.

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Images & Media: Kylie Jenner Instagram