Rise and shine, Kylie Jenner has just launched a fashion line, Khy.

After making a mark in the beauty industry with Kylie Cosmetics, the youngest of the Kardashian-Jenner siblings is all set to turn the tides in the fashion world with Khy.

The big reveal was recently teased by the 26-year-old beauty moghul herself on her Instagram account, where she wore a sleek black leather trench coat and simply captioned the post with, “meet khy.”

The brand’s official Instagram page mirrored the same image, with the tantalizing caption, “coming soon. sign up at khy.com.” Eager fans and fashion aficionados can now access the brand’s website to enroll for early access.

Behind this high-profile fashion venture are none other than Jens and Emma Grede, a duo known for their impressive collaborations within the Kardashian family. They have previously played a pivotal role in launching Khloé Kardashian’s ‘Good American,’ Kim Kardashian’s ‘Skims,’ and Kris Jenner’s line of cleaning products under the ‘Safely’ label.

Not taking the fast fashion route, Kylie’s latest line will be dedicated to responsible sourcing and ethical manufacturing, promising a celebrity-led brand that will actually walk the talk.

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Images: Instagram: Feature Image: @kyliejenner