Kate Moss Jeans For Genes

Putting her airplane rage shame to bed, Kate Moss is focusing on her philanthropic endeavors instead, calling all of us to support Jeans for Genes Day.

The 41-year-old model has pulled on her denim jeans and is leading the celebrity campaign to raise awareness for the Jeans for Genes charity.

Teaming her denims with the new specifically designed charity T-shirt, Kate Moss has joined a legion of British celebrities, including Spice Girl Emma Bunton, to help raise funds for Jeans for Genes Day which supports a number of initiatives that improve the quality of life of children affected by genetic disorders.

While ∫is officially on September 18 (note it down in your diaries), the campaign to raise awareness has started early with British celebrities joining forces to help spread the word.

According to the charity, one in 25 children is affected by a genetic disorder, which is more than 30,000 babies newly diagnosed in the UK each year.

Jeans for Genes Day, has been celebrated annually since a national appeal in 1992. Its main aim is to highlight the importance of raising money to help children affected by life-threatening genetic disorders.

On the day people are encouraged to don their finest denim wears to show their support. You can also show your support by buying the T-shirt as seen on Kate Moss. Only Dhs116 is is the fashionable way to be charitable.

The T-shirt boasts a unique designer from Elle McKee, a 20-year-old student from |Edinburgh College of Art Illustration. The hand-drawn design has the words ‘Jeans for Genes’ woven into a hanger.

For more information on how to purchase the tee or on the charity itself, visit here.