In a special association for Ramadan 2023, Jo Malone London comes together with Emirati fashion designer, Yasmin Al Mulla to create a limited-edition gift box with their bestselling scents.
Resembling a treasure box, Jo Malone’s collaboration with Yasmin Al Mulla was inspired by memories and precious time spent with loved ones during this month. It highlights the spirit of togetherness and generosity that families and communities prioritise in Ramadan. A quality that mirrors in the Jo Malone DNA as well.
Made out of wood, the box is a tribute to Middle Eastern heritage and craftsmanship. The dark wooden exterior perfectly complements the floral, nostalgic, and colorful Jo Malone London fragrances that can be featured inside. The treasured box has been crafted to keep the special-edition Myrrh & Tonka Cologne Intense 100ml and Home Candle. Warm, ambery Myrrh & Tonka draws influence from the myrrh trees in the Namib desert. The scent of its resin mingling with the warm almond and lush vanilla notes of the tonka bean.
Co-founder and Creative Director of YNM, Yasmin is Dubai-based designer, who runs a ready-to-wear label that specialises in contemporary classics reflecting her culture and heritage. After completing her degree in International Relations in 2012, Yasmin studied at the London College of Fashion. She is also a member of the Dubai Design & Fashion Council. Besides her latest partnership with Jo malone, Yasmin has also worked with iconic brands like Tiffany & Co, Louis Vuitton and Christian Dior.
Speaking about this collaboration, Yasmin Al Mullah excitedly states, “I am thrilled to join forces this Ramadan with Jo Malone London to showcase our shared vision and deliver a fresh perspective through merging the world of art with the legacy of the Middle East to highlight Creativity, Kindness, Togetherness and Generosity”
The limited-edition packaging will be launching in-stores starting this Ramadan 2023 for a limited time only.
Jo Malone London X Yasmin Al Mulla
